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How to Start a Cryptocurrency – The 6 stages of a successful blockchain-based currency

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Marketing Specialist

Last updated April 26, 2022

If you’re wondering how to start a cryptocurrency, know that technical skills are the least of your worries. Therefore, in this article, we will explore how to create a cryptocurrency and where you need to pay attention to succeed in the process.  

Before everything else, let’s clarify that a cryptocurrency is a digital currency, based on a coin or a token, that regulates the generation of units and transfer of funds verification using encryption techniques independently of a central bank.  

Cryptocurrency allows peer-to-peer transactions with low to no fees anywhere in the world. It also provides great privacy and is difficult to hack due to the consensus validation mechanism.  

P.S. We won’t go into the coding specifics as the technical processes are already detailed by experts on the internet.  

1. Define the purpose of your Cryptocurrency

When launching a cryptocurrency, you first need to define the purpose it will serve. Identify a problem or an unmet request on the market and create your cryptocurrency as a solution to that problem.  

It’s important to understand that most cryptocurrencies have no intrinsic value and no governmental institution backing them. Their monetary value comes from the people empowering them. When it comes to people that invest in crypto, there are at least two kinds: investors and speculators.  

Investors are usually in it for the long run. They either buy the coin or token in its ICO stages or buy in along the way. The investors help to raise the value by keeping the currency for longer periods and acquiring products and services.  

Speculators are those who only buy-in and cash out shortly for profit. Because of speculation, most of the new altcoins are reduced to dust soon after release. Even Bitcoin and other popular altcoins are affected by speculators, especially when their value increases significantly.  

However, a well-taught plan and a revolutionizing concept raise the chances of success considerably.  

For example, Bitcoin came out as a purely peer-to-peer version of electronic cash. It was meant to allow online payments to be transferred between parties without the need of a financial institution. Even though it’s far from perfect, people believe in it, making Bitcoin the #1 cryptocurrency.  

Besides Bitcoin, there is Ethereum, the pioneer for blockchain-based smart contracts, which has kept its position as the #2 cryptocurrency for years.  

SIDENOTE. A smart contract is a self-executing contract with the terms of the agreement between buyer and seller being directly written into lines of code.

In both scenarios, the initiators came up with revolutionary concepts.  

For Bitcoin, it was a purely peer-to-peer version of electronic cash. In Ethereum’s case, it consisted of Smart Contracts and Distributed Applications built on an existing blockchain. The investors have stuck with them for better or worse.  

2. Create a brand identity

2. Create a brand identity

According to CoinMarketCap, there are 19,119 Coins and tokens. If you want to start a cryptocurrency, you are going to need a brand. And well, a brand is an emotional and/or philosophical concept. It is closely related to what people think of you.  

To create a brand, you first need to design a brand identity. The brand identity refers to the visual components that represent the brand ideas.  

To create a cryptocurrency brand identity, focus on the next 3 elements:  

  • Name  
  • Symbol  
  • Logo  

The name you choose can be related to the purpose or totally made up. However, you will have to give it meaning through your story because the name you choose will become your brand. Even more, it has to be catchy, so you can build a community around it.  

Besides being catchy, your name also needs to be easy to pronounce correctly. Getting too creative with the spelling and pronunciation will only make it harder for your audience to correctly pronounce your brand name.  

If you are inclined to use tails like coins, tokens, or cash, just drop them. In the early years of Cryptocurrency, it was a common practice to use “coin” in the name (Bitcoin, Litecoin, Dogecoin), but it became overused.  

After finding a suitable name, you will also need a suitable symbol.  

Your cryptocurrency’s symbol must be a combination of 3-4 letters, preferably an abbreviation of the name. It has to be unique, easy to remember, and easy to associate with the name. The symbol is also used on listings and exchanges to identify your cryptocurrency.  

Next up is the logo. It will be the first graphical element of your identity that investors will see. When you get into the cryptocurrency market, you need to make sure your logo is easily identifiable and looks good in a small format on listings. Nowadays, cryptocurrency exchanges and listings are essential.  

Mainly, your token or coin will be added to a table together with other currencies. If your logo can draw attention inside those listings, extending your community will make it easier.  

Effective branding may kickstart a project and keep it flying. Back in the days, DogeCoin (DOGE) took an internet meme and turned it into a cryptocurrency. The well-known Shiba Inu meme was used to brand the coin, and the community found it quite entertaining and chose to support it massively.  

While Dogecoin got listed on big exchanges like Binance and Coinbase and rose to the top 10 Cryptos, the concept of the doge meme-coin seems to be replicated by DogeCash and DogeToken. By looking at CoinMarketCap, the two new currencies don’t seem to be doing well. This situation may just illustrate how important it is to be original and innovative when you’re trying to create a new cryptocurrency.  

3. Do you want to build a coin or a token?

Before going forward with creating your cryptocurrency, you should first decide between creating a coin or creating a token.  

Coins don’t just store or exchange value. They are also used to back applications, transactions, smart contracts, and even for staking.  

Tokens represent particular assets or utilities, tradable to commodities, loyalty points, cryptocurrencies, and others.  

Coins took over many characteristics of tokens. The main difference between them is that a coin is based on its own blockchain, independently of any platform. A token is based on top of a protocol through a smart contract, built on a blockchain platform such as:  

  • Ethereum  
  • Omni  
  • TRON  
  • RSK Smart Bitcoin  
  • Ardor  
  • Binance Coin  
  • Stellar  
  • NEO  
4. Check the potential legal issues

Before going forward with creating a new cryptocurrency, make sure to check the legislation in your area.  

Digital coins and tokens are largely unregulated. However, the fear of illicit usage, high volatility, and investment risks stirred the reticence of governmental agencies.  

To ensure legal compliance, you can even ask for an external audit.  

Cryptocurrency legal status in China  

Since 2021, when China chose to ban cryptocurrency, it has been the first government to restrict financial institutions from engaging in cryptocurrency transactions. 

China also prohibited any crypto mining by June 2021, and finally outlawed cryptocurrencies outright in September.  

The country has got concerned, especially about the mining effects on the environment and on people using digital currencies for fraud and money laundering.  

Even though they have outlawed any kind of cryptocurrency, China has started pushing their own digital yuan currency, and they are trying to make this token widely available to consumers.  

Cryptocurrency legal status in the USA  

The president, in March 2022, issued an executive order directing major government agencies to coordinate their efforts in formulating cryptocurrency rules in order to safeguard investors and prevent unlawful usage without limiting innovation.  

Some states, like Wyoming and Texas, passed crypto-friendly laws to attract business.  

But around the USA, the federal authorities are taking care of the cryptocurrencies to ensure that there is no money laundering, protecting investors and people who invest in them.  

Cryptocurrencies are not illegal in the United States. But when it comes to how to acquire them, what services and exchanges you should use, and what you can use it for, may differ depending on whatever state you live in. 

The IRS, the agency in charge of enforcing tax payment regulations, is still taxing as “property” cryptocurrencies, including non-fungible tokens (NFTs) in the United States, and are subject to capital gains taxes.  

And when it comes to laws, if a cryptocurrency constitutes security, it falls under corresponding regulations of Federal Law. Futures and contracts of cryptocurrencies that constitute commodities fall under the Commodity Exchange Act.  

Cryptocurrency legal status in France   

The French government refers to cryptocurrencies as crypto assets or digital assets, which may be contained in a digital commodity. They encourage the development of cryptocurrencies and blockchain technology and offer a favorable framework.  

Individuals who choose to invest as part of the wealth management plan will be subject to a flat-rate tax of 30% beginning with January 1, 2023, regardless of transaction volume. In this case, they will have the option to pick the timetable, subject to additional social security contributions of 17.2%. This option is for the households’ interest or for those in the 11% tax bracket and allows deduction of the social welfare tax (GSG) of up to 6.8%.  

Also, in France cryptocurrencies fall under anti-money laundry regulations, know your customer obligations, and several other EU securities law.  

Cryptocurrency legal status in Russia  

As for Russia, the Central Bank has submitted its own proposal to the Finance Ministry, which states that the Central Bank wants to ban the issuing and circulation of private cryptocurrencies, with a fine of 30-50,000 rubles for individuals and up to 1 million rubles for the entities that violate this rule. Also, there is another ban on advertising cryptocurrencies.  

The general governmental stand in Russia is against cryptocurrencies, but they are supportive of blockchain technology.  

There are no laws to directly govern cryptocurrencies, only the Digital Rights law covering more aspects of the online sphere.  

In Russia, the rouble is the only means of payment; therefore, they consider cryptocurrencies ineligible for payments. Cryptos also fall under the existing anti laundry law without any express regulations.  

When it comes to taxes, there applies only the general tax code, and for any gains, there is a proportional income tax.  

Cryptocurrency legal status in Korea  

In Korea, cryptocurrency regulation just began, and there is no clear guidance that provides regulatory authority.  

But recently, they have introduced some laws so they can identify the customer, and not only these laws also fall under the KYC and AML. And the new companies have to submit all the company details to the financial intelligence unit.  

Korea does not consider them currencies, electronic currencies, or financial investment instruments, but they can be confiscated if they are obtained through criminal activities.  

Korea banned cryptocurrency margin trading and ICOs for coins and tokens registered as securities.  

It is unclear what laws apply to Bitcoin and other already existing cryptocurrencies.  

Exchanges are not prohibited but they have to abide by the Real-Name Verification System, requiring their customers to provide actual identification information before opening cryptocurrency accounts.  

Currently, there is no official taxation law for cryptocurrency, only the applicable law.  

5. Create your cryptocurrency

5. Create your cryptocurrency

There are several ways to create a cryptocurrency. You can either build it on top of an existing blockchain, customize your own blockchain, or start it from scratch.  

Create a cryptocurrency on top of an existing protocol  

If you have decided to build a token, you can make use of the smart contract’s functionalities of networks like Ethereum and NEO. With ERC-20, respectively NEP-5, you can quickly set up your token without needing too much technical skill.  

Even more, you can search the internet and find step-by-step tutorials on how to build tokens on top of these blockchains and how to deploy them to the main net.  

The greatest advantage of building a cryptocurrency on top of an existing protocol is that you can piggyback on an existing network (like Ethereum) and rely on it to update, manage, and improve the technical side of the cryptocurrency.  

However, that comes with a major downside.  

You will have little to no autonomy and always be dependent on the hosting blockchain. You don’t have any say in the future development of the Blockchain, and you may have to pay certain fees to complete transactions (like Gas in Ethereum).  

And if the network is shut down, the smart contracts your token is built on will also shut down.  

Create a cryptocurrency by forking an Existing Blockchain  

While launching a blockchain, you don’t have to reinvent the wheel. You can simply take the open-source code of an existing blockchain and add modifications to serve your own purposes.  

For example, the open-source code of Bitcoin was released in January 2009. Since then, anyone can launch his own private cryptocurrency based on it.  

However, getting access to the source code doesn’t spare you the work you have to put in to build a network large enough to have your blockchain considered secure.  

You can try forking Bitcoin manually or automatically with a fork generator like ForkGen.  

Being able to develop your own blockchain using existing already-proven code is a big plus. But creating your own fork out of a consecrated blockchain is the least complicated part.  

You may have the autonomy of a coin, but the big downside is that you have to get the community’s support in order to succeed. And in case your network won’t be large enough, you will be susceptible to a 51% Attack.  

SIDENOTE. A 51% Attack (Majority Attack) is an attack on the blockchain by a miner (or group of miners) who owns more than 50% of the network’s mining hash rate or computational power.

Create your own blockchain

If you’ve got the money, the time, knowledge, and the team, you can just go forward and build your own blockchain from scratch and base your coin on it. This may be the case, especially if your vision cannot be supported by any existing protocols.  

When you create your own cryptocurrency from scratch, you get the best control over it, especially what consensus mechanism to use.  

In Blockchain, the consensus mechanism refers to the system of rules used to approve the transactions on a chain. To define the identity of your cryptocurrency, you should also look into the current Consensus Mechanisms and choose the most fitting.  

There are quite a few distributed consensus mechanisms, and the Proof of Work (POW) and Proof of Stake (POS) are the most spread.  

Proof of Work is based on blockchain members solving computational puzzles through hash functions. In exchange for the effort, miners receive a fraction of the coin each time they solve an equation.  

With the energy consumption and mining cost continuously growing, the need for a new consensus mechanism manifested in Proof of Stake. PoS, a significantly cheaper and environmentally friendly mining method, doesn’t require powerful computers but as the confirmation of operations through existing coins.  

The more coins someone holds, the more chances he has to validate. In a PoS consensus mechanism, validators are people who stake their coins.  

The great advantage is that you will be autonomous and may bring significant innovations to Blockchain technology. On the other hand, starting from scratch is the costliest option. You will need a passionate team to develop the project a

SIDENOTE. You can employ and commission dedicated development companies (known as Blockchain as a Service – BaaS) to build Blockchain for you.

6. ICO or IEO?

6. ICO or IEO

Congratulations on building a cryptocurrency. Once you have reached this step, you might as well want to give it value. To do so, you are going to need investors, and to acquire investors, you can approach an Initial Coin Offering (ICO) strategy or an Initial Exchange Offering (IEO) strategy.  

ICOs had a boom in 2017 and 2018, raising billions of USD. However, in 2019 IEOs took the lead.  

If you have decided on ICO, go ahead, and check our previous article on how to market an ICO.  

If you have decided to go with an IEO, the crypto exchange is the one that manages the crowd sale, the KYC (Know Your Customer), AML (Anti-Money Laundering), and most of the Marketing activities as well. Some of the best crypto exchanges that offer services for IEOs are Binance Launchpad, Bittrex, and Kucoin Spotlight.  

In January 2019, BitTorrent launched a token sale on Binance Launchpad and raised $7.2 million, hitting the hard cap in less than 15 minutes.  

However, BitTorrent was a significant brand to begin with.  

When launching an IEO, you should also pay attention to your website and whitepaper. Keep it real and connect with your community on social media. You can even go forward and have some press releases published about you.