Considering all the hype and media attention, this is an excellent time to launch a crypto project. And to help you reach the best results, we’re going to give you 10 crypto advertising tips to use in the bull market of 2021.
Keep in mind that these 10 advertising tips are appropriate for the crypto market, and we will not address all the advertising trends that may come out in 2021.
That’s because not all advertising tips you may encounter can fit the needs of crypto projects.
Table of Contents
1. Dynamic Banners for better CTR
While cryptocurrency-related advertising is heavily restricted on most prominent social media platforms and Google, display advertising networks dedicated to cryptocurrencies came in to fill that void.
Therefore, display advertising is one of the top choices for crypto advertisers.
But one thing that is affecting display ads is banner blindness. We all learned to ignore banners. In fact, according to an Infolink study, 86% of consumers are affected by banner blindness.
So our first crypto advertising tip to keep in mind is to use dynamic banners and create rich experiences.
Design your banners in HTML5 or use GIFs and videos. Dynamic banners are far more noticeable than static banners, getting up to 3x times higher CTR, according to an AdRoll study.
That’s because we all have a reflex to move the center of our gaze towards moving objects in our peripheral vision.
Dynamic banners are not just harder to ignore, but they are also able to esthetically communicate more information to the viewer, increasing the chance of a user clicking on the ad and reaching your landing page.
2. Native ads to reduce banner blindness
Dynamic banners are harder to ignore. But you can also make sure you reach your target audience through native ads.
The native advertising method describes a form of advertising that imitates the web page’s design while integrating with the original content. While a native ad is always marked as “Sponsored,” it is the most non-intrusive ad format, getting a CTR almost 3x higher than regular display ads.
By blending with the webpage, native ads have the most user-friendly format. They do not pop up, and they do not cover content nor interrupt the reader. Furthermore, these ads can be quite contextual when done right.
With the proper audience settings, you can get your native ads to show as a natural answer to a topic a user is researching.
Let’s say you are promoting your newly made DeFi token swap. Considering the high interest in DeFi projects, showing your native ads on cryptocurrency-related websites through an ad network can have better results than advertising in random places with cold audiences.
3. In-app advertising to reach specialized audiences
Have you started liking contextual ads yet? If the answer is yes, then you should look into in-app advertising.
When we talk about apps, we do not talk about Candy Crush or step counters.
Mobile apps cover a broad range of technical solutions used for many purposes. And some of the developers monetize their applications, empowering you to reach users with a specific interest at that right moment.
Specialized apps will facilitate access to specialized audiences.
In the crypto industry, you have the example of Mycelium and TheCryptoApp. The first is a popular cryptocurrency wallet app, and the second is a cryptocurrency price tracking app.
Therefore, you are certain to address a crypto-interested audience when you advertise through those two apps.
4. Personalized content for more specific ads
Ad personalization is a trend that has become more and more prevalent in the last years.
Trying to be “efficient” and using one creative for all possible mediums of delivery and all potential customers is the biggest mistake you could make when it comes to digital advertising.
We live in an era where advertisers can target specific devices, specific geographic areas and languages, and specific time spans.
It would be a shame not to consider these opportunities and not design your ads to address users as specific as possible.
While designing your creatives and writing the ad copy, you should consider making different alternatives for the same ad.
This doesn’t mean that you have to give up brand coherence. You can still keep the essential elements of the campaign in your creatives, but you should arrange them in such a fashion to fit the context in which they are displayed.
5. Create a sense of urgency with your CTA
Writing a comprehensive call-to-action for your ads does not qualify as an advertising tip but common sense.
Besides making sure you ask your audience for a clear action, you can also try adding a sense of urgency. In other words, if the offer that you’re promoting is available for only a few days, mention that on your ads.
More often than not, internet users tend to postpone taking action for another time if they know the campaign will be available later.
And although they may be inclined to buy, or register, or perform an action that represents a conversion for your campaign, they will most likely forget soon after they continue scrolling away from your ad.
So, in order to be more effective, integrate a sense of urgency directly into your CTA. Be it a counter, a deadline, or a number of available products/subscriptions.
6. Display testimonials to increase credibility and reduce doubt
In the world of marketing, we emphasize testimonials to obtain social proof, increase credibility, and reduce doubt.
One of the best places to display them is, of course, on your landing page. However, you may want to consider showing testimonials right before a user reaches your landing page – on your banners.
By using testimonials in your ad, you have the chance to give your possible customer a glimpse of what your product feels like. And not by telling them yourself, but by showing what other people think.
At the end of the day, people would rather listen to people and will be more inclined to try something new once others validate it.
Also, by using dynamic banners in your advertising campaign, you can show several testimonials in your ad without overcrowding it.
7. Split Testing to try out different approaches
Have you ever found yourself deciding between two or more ideas for your banners? Don’t worry, we all do that from time to time.
We all want to get the best results from ads, but here is an advertising tip to consider, and not just in crypto – Split Testing.
Truth be told, we’re quite diverse. That’s why we see that two groups of people can react differently to the same stimulus.
And by implementing only the ideas you like, you will find yourself in the situation of appealing only to like-minded people. Sometimes that works, sometimes that doesn’t.
Therefore, go ahead and try different ideas for the same campaign. The absence or the presence of one element in your creative can sometimes produce dramatic results. That’s why split testing works hand in hand with content personalization.
And split testing doesn’t stop on your creative. Try testing different audiences as well and find out what works the best and for whom.
8. Campaign Optimization to get the best traffic
Pressing the play button on your advertising campaign then waiting for results is not the best approach. An advertising campaign rarely works perfectly from the first try, even when you are an audience wizard.
That’s why you need to optimize your campaigns.
When you are just starting and don’t have much info on your audience, the best approach is to test the waters first.
Start by split testing a few campaigns on several audiences and find out what brings conversions.
Although it may seem counterintuitive, this advertising tip is especially helpful when you have a small budget for your campaigns. And that’s because when you don’t have money to spend, you don’t have money to waste.
9. UTM parameters to track accurately
Now that we talked about optimization, we have to emphasize how crucial tracking is.
One of the most common mistakes rookie advertisers make is that they do not know what brought them conversions.
More often than not, guessing what your conversion sources are will result in you slashing the best traffic.
That’s why it is important to use UTM parameters in the URL of your campaigns.
Using UTMs, you will know exactly what brought you a conversion. And you can track your conversions in Google Analytics as well as in the advertising network you use (if it supports such a tracking system).
UTMs will also help you discern the performance of a campaign, especially when you do split testing.
10. Define your Funnel for faster optimization
Last but not least, let’s talk about your conversion funnel.
Even a simple 4-phase conversion funnel like the AIDA model (Awareness, Interest, Desire, Action) will help you increase your revenue because you will notice what needs improvement faster.
There are entire marketing courses that explain funnels. But the gist of it is that your banners are bound to bring awareness. If users click on them and go through to your website, there is already a little interest. If the users start looking for more information about your product and are already looking for ways to make a purchase, we’re moving from interest to desire. The action is the actual conversion you want.
By keeping a close eye on each level, you will be able to bring improvements immediately.
Do you have lots of impressions and no clicks?
Then work on your banners or look at your audiences because your ads may not be that interesting to the users who view them.
You do get clicks, but you have a high bounce rate?
Then, check if your landing page works well, if your ads are aligned with the landing page, and if your landing page’s content is presented well enough to cause desire.
Do users click and explore your offer but are not taking any action?
Then check if there is a usability problem. Maybe a button that doesn’t work prevents your users from going forward and making a conversion.
Also, check how you present your offer; maybe there are disproportions between what you initially present and what the users find out at the end of your funnel.
Advertising can be more challenging in the crypto space because it has a specialized audience. Yet, it’s not impossible. With the right approach and enough dedication, you can reach the right people, those who are interested in your project, just like you would in any other industry.
So with the right amount of work, you can see yourself getting conversions from your ad campaigns in no time.
Just make sure to test the advertising tips that match your project and use what works best for you.
At the end of the day, you know your business the best.