Let’s face it, 2021 was kind of terrible for most people. Yet, for the cryptocurrency community, 2021 has been the best year up until now.
Bitcoin has reached new all-time highs. A lot of altcoins have rallied and brought exponential profits. Blockchain and the other DLT technologies and environments have improved and got more user-friendly. The rise of DeFi has encouraged cryptocurrency projects to improve and expand the services and capabilities the market offers to users. And these are just a few examples.
On November 9th, Coinzilla turns 5. And as the cryptocurrency market has grown exponentially in the last year, so did we.
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We grow so you can grow
Our network of publishers has passed 600 reputable websites, covering 160 countries around the world.
This growth translates into access to a broader worldwide audience to which we serve ads from our clients.
We have not forsaken the niche specifics for the sake of growth, though. So, we are continuously focusing on expanding Coinzilla’s advertising capabilities only into the cryptocurrency market.
We know that our advertisers need to market their projects to a crypto-interested audience, and we make sure that our ads land only in front of crypto enthusiasts.
You get more customer support
Since 2016, over 10,000 advertisers have trusted us to help them promote their projects, launching over 16,000 campaigns.
In 2021, the cryptocurrency market has increased exponentially, and so did the community’s advertising needs. And because we work with the best advertisers, we make sure to meet everyone’s needs in a timely manner.
So, we’ve expanded our Sales Account Managers team. Our dedicated account managers are more than ready to keep up with the increasing demand of crypto marketing, answer every question, and help set up advertising campaigns for emerging cryptocurrency projects.
We’re keeping up with the banner demand
Naturally, as the display advertising need has grown in the cryptocurrency market, we’ve also expanded the banner design team.
Of course, the success of a project is determined by many factors. The offering, the website, the brand, and the audience are just a few of them.
However, good banners can help a campaign obtain a better clickthrough rate. And if the conversion funnel is well-tuned, that high CTR can translate into more results.
So, to meet the increasing demand for custom banners, we’ve made sure to improve our capacity of helping our customers with banner design this year.
You get more brand awareness through written content
In 2021, the Coinzilla all-in-one content marketplace orders number has increased as well. People like reading fresh content about new cryptocurrency projects; therefore, crypto projects have started publishing more on reputable websites.
Instead of negotiating with the publishers, the advertisers find it more efficient to access the deals on Coinzilla Marketplace.
But once you find the website you want to publish on, you will also need the content. And because we’re well aware that creating qualitative articles demands resources that you do not always afford to spend, we’ve expanded our content team as well.
This way, our clients can post more and faster than they normally would.
We’ve minted our own NFTs
And because it’s our birthday, we want to reward our partners that helped us grow.
We have prepared our own Coinzilla NFTs that we are going to award to our active advertisers and publishers. Visit our Anniversary NFTs are out for the taking article and find out what you can do to be eligible for one of our NFTs or you can check them here.
Looking into the future
The past is the past, the present is now, and the future is looking bright.
Just because we have had a tremendous year in 2021 doesn’t mean we’ll stop making an effort.
On the contrary, we’re preparing a complete redesign of the Coinzilla advertising platform to enhance usability and make crypto advertising easier than ever.
Besides that, we’ve prepared a lot more surprises for the year to come, so stay tuned.