image post

Creating your First Crypto Advertising Campaign with Coinzilla

author image

Marketing Specialist

Last updated July 13, 2021

Thank you for signing up and advertising with Coinzilla!

In the following article, we will help you get accustomed to our advertising platform and the main tools you will need for your campaigns.

At first, the Campaign Creation tool might seem intimidating. But once you take a closer look, advertising with Coinzilla will seem natural.

So let’s dive right into our tool and see what every field does.

1. Choosing your type of campaign

Right off the bat, you have to choose the type of campaign you want to run – Display, Native, or Popunder.

Display Campaigns

Display ads are one of the most common types of online advertising. They have been around for more than 20 years, and they can either be static (png or jpeg banners) or dynamic (GIF or HTML5 banners).

Unfortunately, the bad practices in the online advertising industry have created a stigma surrounding display ads. However, in a 2018 consumer survey, 83% of the surveyed internet users agreed that not all ads are bad, but they would like to filter out the really obnoxious ones.

However, positive interactions with your brand or a well-established online reputation can significantly boost the results of your banner campaign.

Check our Display Advertising article for more in-depth information.

When you should use display advertising:

  • When your goal is to create awareness about your brand and product.
  • When you want to reach a niche market (in our case, the cryptocurrency market).
  • When you want to promote your product visually.

Native Campaigns

Native ads mimic the design of the website they’re displayed on. Instead of uploading a banner, this time you will provide a few elements that the platform will use to create custom native banners that merge with the design of the hosting page. These elements consist of a few marketing texts and media files (jpg & png).

When compared to display ads, native ads are way more subtle. And by copying the design of the page they avoid the banner blindness issue altogether.

A report conducted by MDGadvertising shows that a staggering 70% of internet users want to learn more about products through content rather than through traditional advertising.

When you should use Native Ads:

  • When you’re looking to be less disruptive towards your audience.
  • When you’re willing to integrate your ads with the page hosting the ad inventory.
  • When you want to reach our partners’ mobile apps’ audience.

Popunder Campaigns

Pop-under campaigns are another excellent tool for generating leads. There are two primary ways of doing so:

  1.  By redirecting a user to a landing page;
  2.  By using a pre-lander (a sort-of landing page with a well-crafted CTA).

Even though pop ads constitute just about 2% of all online advertising, stats prove that they are a niche worth investing in.

Pop-under ads tend to convert better than banner ads as the audience is more inclined to stick around and find out more information.

But that is directly influenced by the product you’re advertising and by the content you deliver to users.

When you should use Popunder Ads:

  • When you’re trying to gather leads using a form.
  • When you’re promoting a redeemable gift/bonus.
  • When you don’t mind being more aggressive with your ads.

2. General Details

After you decide on the campaign type you want to use,  you will next have to go through the fields in the General Details section.

Campaign Name

The Campaign Name will not be visible to your audience. You will only use it to keep track of your campaigns and distinguish between more campaigns.

Landing URL

The Landing URL field is the URL of the page where you want your traffic to go.

Make sure you use Tracking Parameters. These will help you with crucial data that you will be able to see directly in your Google Analytics account.

Coinzilla Landing URL

Let’s take the following example to understand how your URL should look like:

Let’s take https://awesomeproject.com/.

For accurate tracking you need to use 4 main information points: 

  • Website Zone ID {zone_id}, 
  • Website Domain Name {domain}, 
  • Campaign ID {campaign}, 
  • Banner Size {banner_size}.

https://awesomeproject.com/?utm_zone={zone_id}&utm_domain={domain}&utm_campaign_id={campaign}&utm_banner_size{banner_size}

Additionally, you can track further parameters with Google Analytics:

  • utm_source=
  • utm_medium=
  • utm_campaign=
  • utm_term=
  • utm_content=

For the utm_source field, we strongly encourage you to use “Coinzilla”, so that you will be able to differentiate the traffic received through our network from the rest.

Your final URL should look something like this:

https://awesomeproject.com/?utm_source=coinzilla&utm_medium={adverising_network}&utm_zone={zone_id}&utm_domain={domain}&utm_campaign_id={campaign}&utm_banner_size{banner_size}

SIDENOTE. As a general rule, you should introduce ? before your first utm and & between your parameters.

3. Traffic Type

At Coinzilla, we separated our traffic into two main categories – Premium and Brand Awareness.

coinzilla traffic type

These categories were created based on numerous factors such as interests or previous online behavior.

Brand Awareness

The Brand Awareness Traffic is recommended for websites where users are more easily converted, such as gambling projects, blog promotions, or social offers.

Premium Traffic

The Premium Traffic is more fit for projects which have a harder time acquiring conversions, as it is targeted at audiences with profiles of traders, investors, or high-quality customers.

4. Campaign Settings

Pricing

Pricing Settings directly impact the delivery of your ads.

A higher CPM Price and Daily Budget will send you more traffic, and a lower one will send you less. But that doesn’t mean that you should choose the maximum CPM Price and Daily Budget.

Always spend your budget wisely.

Before setting your CPM, make sure to always check the current top price and adapt yours accordingly.

coinzilla pricing settings

If you want to quickly deliver your ad across our network of publishers, set a CPM higher than the top price. But if you want to deliver your ads more steadily, set it lower.

SIDENOTE: Your ads will be live only if you have funds in your account; therefore, be sure you make a deposit before the planned starting date of your campaign. You can easily access the billing section through the top right orange button (which also features the amount of Euro your account currently holds).

Audience Targeting

The Audience Targeting section will allow you to target the people that will see your ad based on two main factors: geolocation and device.

coinzilla audience targeting

This tool can be extremely powerful when paired up with data from Google Analytics, as it can help you determine how each campaign and banner performs according to a user’s device and geographic location.

Let’s look at an example.

Let’s say we’re trying to figure out if the device type influences goal completions on our website.

In order to do that, we can set up a Custom Report in Google Analytics with the following properties:

  • Metric Group 1 > Goal 1 Completions
  • Metric Group 2 > Users
  • Dimension Drilldowns > Device Category

Once saved, you can calculate the goal completion rate per device type by dividing the number of goals completed by the number of users.

SIDENOTE. Don’t know how to set up a custom report? Just head over to your Google Analytics Dashboard, click on the “Customization” tab, and then click on “Custom Reports”.

By looking at this data, we’ll instantly see if one of our devices converts better than the rest, and we can target our campaign specifically at that device type.

The Metric Groups & Dimension Drilldowns presented above are an example that works great in this situation. That data can vary based on what you’re trying to track, and you should always be careful with the way you’re extracting the data as it can affect your final result.

Website Zone Targeting

Last but not least, the Website Zone Targeting section will allow you to optimize your campaigns by excluding specific sections of a website from displaying your banner or by excluding the website altogether.

But we’ll get into this a bit later, at the optimization section.

5. Banners

The banners are essential for the success of your campaign.

First, you need to decide whether you want a static or a dynamic banner. 

People are usually more familiar with Static Ads, and they can have an easier time recognizing them. 

But people also expect amazing experiences all across the web. And ads should, just like all types of content, live up to the expectations.

Here at Coinzilla, we mostly prefer HTML5 banners, mainly because we’ve had better results with them over the years.

But that doesn’t mean that there aren’t any instances where a static banner would perform better.

Also, for the Display Campaign,  you have 6 sizes to choose from, which are standard dimensions for online ad inventory:

  • 300×250
  • 728×90
  • 160×600
  • 300×600
  • 320×100
  • 320×50

Additionally, there are 2 exclusive formats, Sticky Banner and Header Banner, which you can use by contacting an Account Manager.

Keep in mind that you can use more formats in one campaign and upload several banners by clicking Add More Creatives, as long as they have different sizes.

After you upload your banners within the campaign, click on Create Campaign

SIDENOTE. If you want to start an advertising campaign but you don’t have designers available, our team can design custom banners according to your preferences. Check out some examples on our Ad Formats page.

After you create your campaign, it will be pending approval. In the meantime, you can preview your creatives by clicking on the “View Current” function to see how all of your ads will be displayed on a website.

Preview Banner Option4

You can examine your banners on both desktop and mobile by changing the view from the top-right icons.

The view will automatically adapt based on the banner you’re trying to preview. For example, if you’re previewing a Large Mobile Banner (320×100), the preview will automatically adapt to a mobile screen.

If you didn’t upload a banner for a specific position, that position will be replaced by a default image displaying the dimensions of that banner spot.

The banner will act exactly like its live version, allowing you to test the landing page to which users are directed.

You can also use the preview page sharing functionality to share the banners with your coworkers, managers, or clients. Simply click on the share icon and check the “Sharing Enabled” box. Once checked, anyone with the link will be able to access the page – no login required.

6. Native Setup

If you’ve opted for a Native Campaign instead of a Display one, you’ll have a few different fields to fill in.

On the fourth step, instead of just uploading a creative, you will need to add some copy. 

Native Title & Descriptions

The Native Title is meant to hook users in and give them a brief understanding of what your ad is about. 

You can use a maximum of 60 characters, and we highly recommend using a strong call to action as well as power words.

We have two separate description fields because websites vary in terms of characters they allow for descriptions.

Usually, your long description (120 characters) will get prioritized, but if it gets cut off, it will be replaced by the short description (60 characters). 

Therefore, we suggest crafting two descriptions that are similar and that provide key information about your promotion.

Call to Action Button

In 20 characters, write in the action you wish the audience to take. The call to action button will only appear where it integrates with the design of the webpage.

For example, you can write “Sign up for Bonus” in that field. 

Display URL

The Display URL is the URL that your audience will see in the ad. This can give users a better understanding of the page you’re directing them to.

For example, instead of showing your full URL like this:

https://awesomeproject.com/?utm_source=coinzilla&utm_medium={zone_id}&utm_term={domain}&utm_content={banner_size}

You might want to change it and make it more user-friendly and intuitive, such as:

awesomeproject.com

Brand Name

The Brand Name will help people easily recognize your brand, given they interacted with it before. This can greatly help you if you have a strong brand reputation.

Thumbnail & Cover Image

There are two types of media files that you can upload – a 128×128 thumbnail and an 800×600 cover image.

Ideally, you will want these two images to be very similar so they will catch the reader’s attention and entice him to read your copy.

7. Optimization

One of the main optimization tools that you can use with Coinzilla is the Website Zone Targeting tool.

This tool allows you to exclude specific websites or website zones from displaying your ads. Simply add the zone id or the website’s domain in the empty field and you’re good to go. Keep in mind that you should add one item per row.

You can also exclude these zones from a running campaign by using the Campaign Optimization tab.

The table will help you determine which are the best and worst performing websites/website zones, and you can disable them simply by deselecting them from the table.

Alternatively, you can block specific websites or website zones from displaying your banners using the Global Blacklist function. This will allow you to load the list of blocked websites/ids into your campaigns.

Simply write down the website or the Zone ID that you want to block, save your settings, and import the global blacklist when you’re setting up your campaign.

Now go out there and start advertising!

5
Copy link
Powered by Social Snap